NATURE PROVIDES THE PLANT-BASED INGREDIENTS. OUR SCIENTISTS DO THE REST.

This is what our thoughtfully designed formulas are made of:

What We Use

  • Fatty Alcohol

    • What is it? Cleaning agent derived from plants.
    • What does it do? Helps remove dirt, stains and bad smells.

  • Protease, Amylase, Mannanase, Cellulase

    • What is it? Bioenzymes of natural origin.
    • What does it do? Catalyses the removal of various soils (protease: protein stains, amylase: starch stains, lipase: grease/oil stains). Cellulase helps reduce pilling on cotton and polycotton fabrics.​

  • Dipalmitoylethyl Hydroxyethylmonium Methosulfate

    • What is it? Softening agent derived from plants.
    • What does it do? Deposits on fabrics to enhace softness and control static electricity.

  • Lactic Acid

    • What is it? Active agent derived from plants.
    • What does it do? Preserves products from bacterial spoilage during transit and storage.

  • Sodium Laureth Sulfate

    • What is it? Plant-derived cleaning agent.
    • What does it do? Surface-active agent helps remove dirt, stains, and bad smells.

  • Calcium Chloride

    • What is it? Inorganic salt.
    • What does it do?  Adjusts the concentration of ingredients in a product to deliver target benefits. 

What we don’t use

  • Dyes

    • What is it? Polymers
    • What does it do? They certainly don’t clean or freshen.

  • Disodium Distyrylbiphenyl Disulfonate

    • What is it? Synthetic optical brightener.
    • What does it do? Synthetic ingredients that absorb light to give an artificial white effect on clothes.

  • Viscosity Adjuster

    • What is it? Density modifier, derived from petroleum.
    • What does it do? Substances that alter the viscosity of the product without impacting the cleaning performance.

  • Synthetic Stabilizers

    • What is it? Synthetics stabilizers.
    • What does it do? Substances used to stabilize products with oil in water, such as softeners, which are usually rich in fragrant oils.

  • Chlorine

    • What is it? Strong disinfectant agent.
    • What does it do? Standard chlorine bleach that may be present in other more aggressive cleaners.

  • Sodium C10-13 Alkyl Benzenesulphonate

    • What is it? Petroleum-derived surfactant.
    • What does it do? Provides a deep clean—and has a greater cleaning effect when combined with others.

Our laundry detergent is 67% and our fabric softener is 71% USDA biobased. Biobased means naturally derived and subject to processing.

WHY OUR SCENTS SMELL SO GOOD

Bo Fraganceicone Orange

Who makes our
nature-inspired scents?

We work with expert perfumers to craft our long-lasting scents. They do have a nose for that sort of thing, after all.